Alexander B Boswell Sitting on bench

About me.

I write value and data-driven blog posts and white papers.

In 2019, after a few failed attempts at personal branding, I enrolled on a Master’s degree in marketing and fell in love with learning about how people tick. 

It wasn’t long after that I discovered, and then my passion for helping people with my writing began. After a rollercoaster of a journey carving out my niche, I realised my knowledge of marketing could help businesses become authorities in their industry. 

That’s where I am now. As a freelance writer, I’m leveraging my marketing know-how to help businesses (particularly SaaS) grow their brands with long-form, cornerstone content.